Are you eager to make it as a male model? You may be in luck! The male modelling industry has grown in the past 10 years as many men become more aware of body image and the advantages that it can bring. If you have the look, style and the determination you could be the next big male model.
Which niche is for you?
Before you start to approach a male modelling agency, you need to establish what you have to offer and what style of modelling you will aim to get into.
There are several different styles of modelling for male models such as catalogue, sports clothing advertising, health and fitness, through to high fashion if you have a slender body type. There are male modelling opportunities that cater to niche markets such as men over forty, big and tall men, and men of various ethnic and cultural backgrounds.
A great toned physic is a bonus. Unlike female models, male models can be more muscular and have a defined physique, but if you have a little too much fitness modelling could be more suitable.
If you are not comfortable advertising underwear, then decide early on that you will not take on jobs like this. Understanding your limits and respecting them may cost you a few jobs, but it will also help you further define your niche and, in the long run, aid you in the quest to become a male model.
High fashion agencies have very specific requirements for all of their models (however they can differ slightly between agencies).
When signing males, agencies would normally expect a model to be at least 6 foot 1 for catwalk, however some agencies do take on slightly shorter models for high end magazine editorial or print work.
The high fashion male model look is lean body, structured jaw, perfect complexion and a very striking look.
This is a very hard category to break into even if you do fit the mould. You will also find that what an agency is looking for one year may be very different to the next, what is in fashion one season may fall out of fashion the next.
A Commercial model is hired by companies to advertise a specific product or service. The model is chosen because the company feels that their look and personality best represents the market they are aiming for.
Commercial model agencies rarely have strict requirements for the male models that they sign as every product and therefore advertisement is different. However, you would be expected to play more of a role than that of a fashion model as Commercial models will often have to pose or be photographed using the product.
This means that a little bit of acting may come in to play if you were asked to pose using the latest male grooming products or designer watch for example. Opportunities for Commercial models have also grown over recent years with it being much more affordable for companies to advertise due to a lot of advertising moving online.
The demand for catalogue models has grown considerably over the last decade with the rise of high street brands, designer brands and small independent retailers now selling their clothes online as well as in store.
A catalogue model will be seen throughout a website/printed catalogue wearing the clothes in the collection. This allows those visiting the website or looking through the catalogue to get a better idea of how the garments will look when worn.
There used to be a typical look and size requested by an agency when signing a male catalogue model but nowadays they are more interested in individual personality and style. There are also opportunities for the more built/plus sized male.
Real models are very much in demand with the internet blowing up with unique brands and clothing ranges to suit all styles of tastes looking for the perfect model to show them off.
Fashion labels at every level are getting more creative and are looking for models that reflect their brand to show them off on the catwalk all the way through to small independent online companies.
This has meant that real model agencies are coming in to their own and freelance online castings are a great source of modelling opportunities for those that would have probably have been looked over in the past.
Men have always had a longer career expectancy than that of their female counterparts. In advertising, classic male models are often used to suggest luxury and sophistication.
Agencies do not have set guidelines on what they are looking for in a male fitness model however they do require their models to be very toned and have strong muscle definition. Agencies also require their models to look healthy and their muscle definition to look realistic.
There are online, print, magazines and advertising opportunities in this area and you could be expected to advertise healthy living, fitness related products or services for example.